In this study we present the rheological properties of a physically linked polymer network, composed of linear hydrophilic chains, modified with hydrophobic moieties in each end. Solutions of the polymer in ethanol-water mixtures showed Newtonian behaviour up to about 99 % ethanol, with the highest viscosity observed in a 1:1 mixture of ethanol and water. In pure ethanol, the polymer forms a thermo-responsive, non-Newtonian gel, which collapses upon addition of as little as 1 % water or heating to about 40 °C.