The motivation for the present study is to understand food choice in relation to animal welfare, and how choices and preferences are influenced by expert information. The focus is on the attribute "animal welfare", which is represented by the method of producing chicken (indoor and outdoor production). To accomplish the analysis we have carried out a choice experiment. The results indicate that men have a significantly lower willingness to pay (WTP) for outdoor produced chicken than women, and that highly educated people have the highest WTP for outdoor produced chicken. Furthermore, the results suggest that once the respondents/consumers are given information about the production method, the higher income people have the more do they care about animal welfare in terms of WTP. Thus, economic progress is likely to have a positive effect on animal welfare, if the consumers are given information about the production methods.