Challenges to counseling customers at the pharmacy counter - why do they exist?

Research output: Contribution to journalComment/debateResearchpeer-review

Standard

Challenges to counseling customers at the pharmacy counter - why do they exist? / Kaae, Susanne; Traulsen, Janine Morgall; Nørgaard, Lotte Stig.

In: Research in Social and Administrative Pharmacy, Vol. 8, No. 3, 2012, p. 253-7.

Research output: Contribution to journalComment/debateResearchpeer-review

Harvard

Kaae, S, Traulsen, JM & Nørgaard, LS 2012, 'Challenges to counseling customers at the pharmacy counter - why do they exist?', Research in Social and Administrative Pharmacy, vol. 8, no. 3, pp. 253-7. https://doi.org/10.1016/j.sapharm.2011.05.002

APA

Kaae, S., Traulsen, J. M., & Nørgaard, L. S. (2012). Challenges to counseling customers at the pharmacy counter - why do they exist? Research in Social and Administrative Pharmacy, 8(3), 253-7. https://doi.org/10.1016/j.sapharm.2011.05.002

Vancouver

Kaae S, Traulsen JM, Nørgaard LS. Challenges to counseling customers at the pharmacy counter - why do they exist? Research in Social and Administrative Pharmacy. 2012;8(3):253-7. https://doi.org/10.1016/j.sapharm.2011.05.002

Author

Kaae, Susanne ; Traulsen, Janine Morgall ; Nørgaard, Lotte Stig. / Challenges to counseling customers at the pharmacy counter - why do they exist?. In: Research in Social and Administrative Pharmacy. 2012 ; Vol. 8, No. 3. pp. 253-7.

Bibtex

@article{36a50ae2e72b46869bba8f2d124d6035,
title = "Challenges to counseling customers at the pharmacy counter - why do they exist?",
abstract = "Challenges to engage pharmacy customers in medicine dialogues at the counter have been identified comprising a new and extended clinical role for pharmacists in the health care system. This article seeks to expand understanding of factors involved in successful interaction at the pharmacy counter between customers and pharmacy staff to develop their relationship further. Practical challenges to customer encounters experienced by community pharmacists are discussed using theory from the field of mainly inter-relational communication and particular studies on pharmacy communication. Preconceived expectation of customers, the type of question asked by pharmacy staff, and differences in perception of illness and medicines between staff and customers are discussed. Both staff and customer influence the outcome of attempts by pharmacy staff to engage customers in dialogue about their medicine use through a complex mechanism of interaction. It is recommended that practitioners and researchers begin to distinguish, both theoretically and practically, between the content of a conversation and the underlying relationship when exploring and further developing the therapeutic relationship between pharmacy personnel and customers.",
keywords = "Attitude of Health Personnel, Communication, Community Pharmacy Services, Counseling, Health Behavior, Health Knowledge, Attitudes, Practice, Humans, Perception, Pharmacists, Professional-Patient Relations",
author = "Susanne Kaae and Traulsen, {Janine Morgall} and N{\o}rgaard, {Lotte Stig}",
note = "Copyright {\circledC} 2012 Elsevier Inc. All rights reserved.",
year = "2012",
doi = "10.1016/j.sapharm.2011.05.002",
language = "English",
volume = "8",
pages = "253--7",
journal = "Research in Social and Administrative Pharmacy",
issn = "1551-7411",
publisher = "Elsevier",
number = "3",

}

RIS

TY - JOUR

T1 - Challenges to counseling customers at the pharmacy counter - why do they exist?

AU - Kaae, Susanne

AU - Traulsen, Janine Morgall

AU - Nørgaard, Lotte Stig

N1 - Copyright © 2012 Elsevier Inc. All rights reserved.

PY - 2012

Y1 - 2012

N2 - Challenges to engage pharmacy customers in medicine dialogues at the counter have been identified comprising a new and extended clinical role for pharmacists in the health care system. This article seeks to expand understanding of factors involved in successful interaction at the pharmacy counter between customers and pharmacy staff to develop their relationship further. Practical challenges to customer encounters experienced by community pharmacists are discussed using theory from the field of mainly inter-relational communication and particular studies on pharmacy communication. Preconceived expectation of customers, the type of question asked by pharmacy staff, and differences in perception of illness and medicines between staff and customers are discussed. Both staff and customer influence the outcome of attempts by pharmacy staff to engage customers in dialogue about their medicine use through a complex mechanism of interaction. It is recommended that practitioners and researchers begin to distinguish, both theoretically and practically, between the content of a conversation and the underlying relationship when exploring and further developing the therapeutic relationship between pharmacy personnel and customers.

AB - Challenges to engage pharmacy customers in medicine dialogues at the counter have been identified comprising a new and extended clinical role for pharmacists in the health care system. This article seeks to expand understanding of factors involved in successful interaction at the pharmacy counter between customers and pharmacy staff to develop their relationship further. Practical challenges to customer encounters experienced by community pharmacists are discussed using theory from the field of mainly inter-relational communication and particular studies on pharmacy communication. Preconceived expectation of customers, the type of question asked by pharmacy staff, and differences in perception of illness and medicines between staff and customers are discussed. Both staff and customer influence the outcome of attempts by pharmacy staff to engage customers in dialogue about their medicine use through a complex mechanism of interaction. It is recommended that practitioners and researchers begin to distinguish, both theoretically and practically, between the content of a conversation and the underlying relationship when exploring and further developing the therapeutic relationship between pharmacy personnel and customers.

KW - Attitude of Health Personnel

KW - Communication

KW - Community Pharmacy Services

KW - Counseling

KW - Health Behavior

KW - Health Knowledge, Attitudes, Practice

KW - Humans

KW - Perception

KW - Pharmacists

KW - Professional-Patient Relations

U2 - 10.1016/j.sapharm.2011.05.002

DO - 10.1016/j.sapharm.2011.05.002

M3 - Comment/debate

C2 - 21955809

VL - 8

SP - 253

EP - 257

JO - Research in Social and Administrative Pharmacy

JF - Research in Social and Administrative Pharmacy

SN - 1551-7411

IS - 3

ER -

ID: 44531210