This article describes the development and content of the continuing education programme “Counseling first hand – understanding the customer and yourself through mentalising”. The education programme is targeted at the community pharmacy workforce and aims at increasing the pharmacy workforce’ awareness of mental states in pharmacy counselling in order to ultimately centre the interaction around the customer’s perspectives. As such, the education programme combines the traditions of pharmacy practice with a psychologically-based theory of interaction, i.e. mentalising. The education programme is developed between partners from the University of Copenhagen and from Pharmakon-the Danish College of Pharmacy Practice and is funded by the European Institute of Innovation and Technology (EIT) Health. The continuing education programme spans four months and combines physical attendance with online modules.